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OBM has given Hair & Co. BKLYN a way to supercharge their marketing efforts with no extra work- promoting services and bookings that generate real revenue.
How Hair & Co. BKLYN Uses OBM to Promote Services & Drive Bookings
Hair & Co. is a multi-location salon specialising in offering personalised styling that celebrates the beauty and diversity of all hair types. Using Phorest’s free OBM Solution, they discovered a powerful way to promote services and connect personally with clients.
“Not only is the marketing creative and polished, but we saw over a 45% open rate to our clients that the OBM emails went out to.”
Allyson Hurley, Owner, Hair & Co. BKLYN
Discovering the Benefits of Ready-To-Use Campaigns
The Hair & Co. BKLYN team first learned about Phorest’s OBM Solution through their Client Success Manager- and immediately saw the potential. “I was so excited to be able to have some of the brands that I work with have really polished brand-specific marketing that could help me really grow my business,” said Allyson.
For a busy salon owner balancing appointments and business operations, having access to professional marketing campaigns that added no extra work to her already-packed to-do list was an opportunity she was excited to take on.
Using OBM to Grow an In-Salon Service
Hair & Co. BKLYN participated in a number of OBM campaigns with their partner brand and Phorest; however, one campaign stood out in particular.
It focused on a service the salon had been trying to grow for some time. Through benefit-focused creative that explained exactly how the service worked for clients, Hair & Co BKLYN began to see more and more people booking the service- and talking about it when they visited the salon.
The results were immediate. Clients began engaging with the campaign, and the salon started to see greater awareness of the service among their existing clientele.
“We’ve started to see that our clientele now knows that we offer a service that most of our clientele didn’t know we offered before,” explained Allyson.
Professional Marketing Without the Extra Work
Running a salon means managing clients, teams, and daily operations, which leaves little time for creating marketing campaigns that convert.
“As salon owners, we never have enough time. We always want things that will help grow our business and do it faster. But also, for me, whether it’s advertising or email marketing, that’s not my expertise as a salon owner and stylist. And so what I love about what this has done for me is it’s given me the power that big brands have in my small business to help me grow,” said Allyson.
By participating in OBM, that gap was bridged for the Hair & Co. BKLYN team.
For Other Salon Owners Considering OBM…
“When salon owners ask me; ‘Should I participate in OBM?’ I say: ‘Absolutely! Yes,” laughed Allyson. For Hair & Co. BKLYN, OBM has become a valuable way to promote services, educate clients, and engage their audience while saving time. And the results don’t lie, either.
With a 30% email open rate increase compared to industry averages, over $18,000 generated on average from campaigns, and a X% increase in bookings for particular services, it’s clear that OBM not only saves the team time, but also offers real monetary value.
Want These Results for Your Business?
*Based on August–September 2025 booking uplift following campaign launch; results may vary due to seasonality and campaign execution.