This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
On Behalf Marketing is Prestidge Beauty’s secret marketing tool, working in the background while the team focuses on what matters most- their clients
Catherine from Prestidge Beauty
uses OBM to Save Time, Reduce Stress, and Educate Clients 💥
Located in Oxfordshire, Prestidge Beauty is a renowned beauty salon
providing clients with high-quality, personalised services for over a decade.
We spoke to Salon Owner, Catherine, about how using Phorest’s OBM helps her streamline marketing and get clients in more often, spending more
Us business owners are so busy trying to do everything…[OBM] is just one more thing that can free up your time and space. And as we all know, as business owners, time is money.
Catherine, Owner, Prestidge Beauty
Why Prestidge Beauty Chose OBM
When approached by Phorest to participate in OBM, Catherine said it was a no-brainer. At the time, she was managing the business’ busy marketing calendar while also on maternity leave. “I wasn’t physically there, but I was doing the marketing and such for the salon. “[OBM] took the pressure off,” she explained. “ It was amazing. It was done for me, I could send it to my clients, attract them in, and get the word out about the new services.
Setting Up an OBM Campaign with Phorest
Taking on something new for the business while out on maternity leave may have been daunting, but Catherine explained that the process of onboarding with OBM was seamless.“The setup was very smooth. Really easy. Like, really easy,” Catherine laughed, noting how the end-to-end management of the campaigns was a bonus.
“Darragh [from the Phorest team] emailed me, showed me a preview of the campaigns, asked whether I was happy for them to be sent, or if any changes were required.” Knowing that high-quality, pre-approved content was being distributed to her clients gave her peace of mind while also removing a large chunk of admin work from her plate.
Going Live- The Benefits of OBM
Prestidge Beauty opted in to receive two OBM campaigns;
- One promoting a specific skin treatment
- One promoting the importance of visiting an advanced skincare specialist for great results.
While both campaigns were successful, Catherine notes that the treatment-promoting campaign particularly interested clients. “Since running the campaign, we definitely have had more people booking [the specific treatment], which is great because it’s a higher-end facial. Once people have it, they’re more likely to book it again because they love it…the campaign has really encouraged larger tickets too [among clients].”
Aside from the monetary benefits, the time saved by sending OBM campaigns is a huge benefit. “As a business owner, [OBM] is simple and easy. It gives me peace of mind that [marketing] is done and dusted, and I can focus on other areas of the business. It’s a huge bonus to add to our business…[OBM] frees up my time and space. And as a business owner, I’m so aware that time is money.”
Stepping Back: Viewing Prestidge Beauty’s OBM Results
Increased Bookings & Awareness: After sending both campaigns, Catherine noticed an almost immediate increase in facial bookings. In particular, Catherine noted how clients who had never tried the facial being advertised in the campaign were booking it for the first time.
Rebooking & Retention Increase: Clients who booked skin treatment promoted by the OBM campaign have since rebooked it because they enjoyed it so much.
Higher Ticket Prices: By promoting a high-value treatment, Catherine said that many of her regular clients’ average in-salon spend increased.
More Professional Marketing: Catherine felt peace of mind that her salon was being marketed professionally without her having to do extra work. She liked the content of both campaigns and noted that she was impressed that one campaign in particular focused so heavily on promoting a high-value service.
Time Saving Benefits: As a busy salon owner juggling maternity leave with managing the marketing side of the business, Catherine said that receiving high-quality, branded marketing content that was managed on her behalf was a game-changer for the salon, minimising the amount of marketing content she had to conceptualise, create, and send herself.
A Partnership With Impact
OBM has given Prestidge Beauty a successful, dependable, and well-branded marketing solution that runs in the background, meaning Catherine can focus more on running her business and enjoying maternity leave.
When asked whether she’d recommend OBM to other salon owners, it’s an immediate yes; “It’s the ease of knowing [the campaign] is done for you. Us business owners are just so busy trying to do everything. OBM is one thing that frees up your time and space. It’s one thing you know will be run perfectly. It’s nice. It’s covered. And easily done… and it’s nice to have peace of mind that I don’t have to think about it.”